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Likes are not a usefulness metric

by Abdur-Rahmaan Janhangeer

Like is not the ultimate evaluation of usefulness.

Many of my most useful lessons learned the hard way got poor metrics. Few engagements -> fewer views.

Thing is, if you tell the truth and people are uncomfortable with that, you won’t be popular.

People need to either

  1. compromise the truth and optimise for quick engagements
  2. transform truth in a palatable manner
  3. consistently post the truth up until people realise that’s what’s best

Option 3. is the way to go. And Linkedin, unfortunately, favours engagements, so, don’t take heed to likes if your content is good.

Algorithms at some point will always mirror the truth, don’t optimise for algorithms.